Saturn/NTSC-J

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"You must play Sega Saturn!"

While the Saturn did horribly in North America and Europe, the story was quite different in Japan. It did pretty well and is fondly remembered over there. There are tons of exclusives that never made it over to the West. A lot of these are playable without understanding Japanese, while a few do require fan translations or guides to get the most out of them.

If you're getting into collecting Saturn games, it mostly worthwhile to collect for the Japanese market since the games are cheaper than their western counterparts and easy to play on any system (see Action Replay 4-in-1).

Also Japan had one of the best Video Game advertisement campaigns in the form of Segata Sanshiro.